Development and valorisation of port museums as natural and cultural heritage sites
Project Implementation Period
16/12/2017 – 30/06/2022
By the last edition of BTO - Buy Tourism Online (Florence, 2015), many workshops and seminars have had a common final result: tourists want a customized trip, able to satisfy, their own needs, passions, dreams. The tourism market asks a change by a "touristic product" to a "touristic experience". The new trend is to produce innovative experiences in order to invite the tourist to live the destination in a different way.
MUSE project aims to create a cross border sustainable touristic destination, developing a network of three Ports Museum (2 in Greece, 1 in Apulia Region), as three cultural expression of three different coastal identities, but joined by a common cultural base, as the sea and their local communities. The concept of 'port museum' was born from the idea of investing in culture and nature to guarantee the social and economic sustainable development in coastal and marine areas, starting from the Apulian regional legislation and the experiences in many European countries. The port museum is a kind of "ecomuseum" that enhances the culture of the sea and of fishermen and the related productive activities through a participatory approach involving local communities to make the territories attractive. The overall objective of MUSE project is to create a cross border area through the development of a common sustainable economy based on a network of ports museum as natural and cultural heritage sites. The project strengthens the port museum system to enhance cultural and natural heritage for tourism purposes in some areas at high risk of abandonment / depopulation. A new tourism model is proposed and described in the MUSE project. This model is based on the enhancement of coastal natural and cultural heritage and on its local population. MUSE project develops a new cross border tourism destination, basing on common coastal culture, in order to preserve cultural and natural heritage and exploiting potential efficiency of resources of involved area. It's a new and innovative way, to contribute to the development of local economy in a sustainable vision, because the real "engine" of the economy are not only the big firms of international tourism, but the identity of a cross- border area, directly expressed and by local communities, involved in MUSE project activities.